Visibility in Google's organic results through technical infrastructure, on-page optimization, link profile and content quality.
Producing content that tools like ChatGPT, Perplexity and Google AI Overview cite as a source. Structured data, authority signals and content format are key.
SEO (search engine optimization) improves a website's technical foundation, content and authority so it ranks higher for relevant queries on search engines such as Google. Technical SEO, content strategy and structured data are its three core pillars.
GEO (Generative Engine Optimization) makes your content citable as a source in AI answers from ChatGPT, Perplexity and Google AI Overviews. SEO aims for rankings; GEO aims for citations. Clear definitions, verifiable facts, author identity and schema data are the foundation of GEO.
AEO (Answer Engine Optimization) structures content so it is selected as a direct answer in featured snippets, "People also ask" boxes and voice assistants. Question-style headings, concise 40–60 word answers and FAQ schema are its main tools.
Technical SEO fixes typically improve indexing within 4–8 weeks. A realistic expectation for organic traffic growth is 3–6 months. GEO can show results sooner, but there is no standard measurement framework for AI search yet, so we track progress query by query.
A technical audit (indexing, canonicals, speed, mobile), schema.org structured data, hreflang, sitemap and robots setup, a keyword and topic-cluster plan, content production and monthly reporting via Google Search Console. llms.txt and robots settings for AI crawlers are included too.
No. Paid links violate Google's guidelines and carry a penalty risk. Instead we create content worth linking to, build visibility in industry publications and set up a sound internal linking structure. For low-competition and local queries, good content on a solid technical base is often enough.
Reach out even if you're still in the idea stage.